Founder

It was founded by ManSingh and his wife, a couple originally from Punjab. The shop started serving people hot delicious waffles since July 2023 opening. The owners want to grow their business and open more outlets in Gujarat.

Outside of the store

Waffle Speciality?

Sweet, Crusty & Warm, Eggless, Pure Veg

Why Choose this name?

• To denote the sweetness aspect of their waffles.
• Open to changing in the future.

They want to change into a small cafe type of place where they serve tacos + burgers

Are you focusing Online/Offline Sales

Offline

Online Presence?

How people find you?

Swiggy, Zomato, Instagram

from Google Maps

Packaging?

Customer who are frequent?

Waffle: Pre made printed boxes their is no own unique design on the packaging collaterals

College students and couples. Mainly College stundents

Waffle Cake: White plain pizza boxes

Predominant Colors Red, yellow , Blue

The logo on the banner is not used by the store for advertising purpose, instead they use the sticker mascot.

Strengths

Long open hours- hangout spot

good customer reviews

Weakness

Lack of brand discipline

no set packaging design

inconsistent Color Palette

Opportunities

Brand loyalty

Threats

Well established popular waffle brands

The existing Identity

• The logo is inconsistent.
  
• It limits adaptability.
  
• It does represent the essence of the store.
  

Key development area to change for improved branding:

Logo - inconsistent logo being used, changes on every collaterals

Store layout - the existing store has a chaotic look, with a stone print wallpaper covering the walls which makes it hard for the customers to read comments and feedback on the sticky notes.

Menu card - inconsistent color palette . Too many font variations and spelling mistakes. The pictures on were stretched out.

The banner - the design of the banner lacked application of colour theory. The placement of objects were imbalanced. The logo on the banner was disliked by the owner himself.

Two friends or couples holding the waffles

Final Mascot

Final Logo

The purpose of the standy was to attract customers passing by. As the shops are lined up in a parallel format facing eachother the banners are don't catch your eye very often.

The design

The mascot and the logo are used to give the shop an appealing and friendly look

Slogan:

delicious waffle, delicious bites

Highlights the shop as a social hub where u spend joyful time with friends and get to eat delicious waffles.

Packaging

Idea to make a foldable card which can open to reveal menu.

It can be folded and can stand on a table as shown. Outer part consisting of a waffle shap with the brand logo on it.

logo will be here

Mono Color Logo

Sometimes, often due to production costs, only one color of ink is available and so the logo must be reproduced using only one color.

In this scenario, the logo, logomark or wordmark must be used following the convention of using a light color type on a dark background or in a dark color type on a light background.

Logo on Alternative

Backgrounds

Alternative color combinations

Secondary Font